SWOT Analysis

A change in customer's likes and interests may be seen as a/n

• opportunity

• strength

Internal things that may limit a company's ability to achieve it's goals would be known as a 

• strength
• weakness
• opportunity
• threat

If a business conducts a SWOT analysis to decide whether or not to expand, which of the following would be categorized as an "O"?

• money is available for the expansion
• there is a potential for increased profits
• new competition could enter the market
• company expenses have increased

You are conducting a SWOT analysis and find out that a new competitor is opening within 5 miles of your store. This would be considered a __________.

• Strength
• weakness
• opportunity
• threat

Which option lists the internal factors of a SWOT analysis?

• strengths, opportunities
• opportunities, threats
• strengths, weaknesses
• weaknesses, and threats

A damaged reputation would be considered a (n)

• S
• W
• O
• T

Great customer service would be considered a (n)

• S
• W
• O
• T

External factors that a company may be able to take advantage of would be listed under 

• S
• W
• O 
• T

When your competitors have access to better channels of distribution, that would be considered a(n)

• S
• W
• O
• T

Elements in the environment, not under your control, that could cause trouble for the business are

• Strenhts

• Weaknesses

• Opportunities

• Threats