AI Chapter 18

Aside from the money, you will probably learn to develop an immense passion for creating designs for others. The secret to this part of the job is twofold:

• really listen and really care.

• really drink and really try.

• try hard and listen often.

• good design and good people skills.

What should be your guiding principle when answering design questions about a particular project?

• Understand your client's needs

• Stay within the project budget

• Don't compromise your personal creative vision

• Say as much as you can with your design

How can you develop a target demographic for your client's project?

• All of these answers are correct

• Think of yourself as a matchmaker

• Create an image of the typical customer

• Identify the common characteristics of the target audience

What is the business version of the golden rule?

• He who has the gold makes the rules.

• Do unto others as you want them to do to you.

• He who is paying is the one who is right.

• The designer is right. Period.

When does something original you've created become copyrighted?

• As soon as it's recorded in a fixed form

• Copyright law promotes freedom and creativity

• After the copyright is officially approved by a government office

• After you turn in the copyright paperwork

How can you add copyright information to digital content without having a visually distracting copyright notice on the artwork?

• By adding metadata into your digital files

• A copyright isn't valid unless it's visible

• By adding microdata into your digital files

• Place the copyright information subliminally into your design

Issues a court would likely consider when making a decision about fair use include Purpose, Nature, Amount, and:

• Effect

• Effectiveness

• Success

• Strength

Which of these is an example of licensing:

• Using Adobe Stock to procure images for your design

• Shooting digital images yourself for your design

• Using an image for free for educational purposes

• Using an image that is in the public domain

Which type of Creative Commons license requires that you not change the material when you incorporate it into your own work?

• NoDerivs

• ShareAlike

• NonCommercial

• NoChange

If you use pictures of people in a web design project, you’ll need a special kind of license known as a......

• model release

• copyright

• people coy protection

• people release