MA 3.01 - 3.02

Which is an example of an ethical issue that a product or service manager might face?

• Use of color on the label

• Use of environmentally friendly

  packaging

• Use of packaging as a means of

  promotion

• Use of nutrition information on a

  food label

Which is a way that a business can

extend the life cycle of an established product?

• By promoting the product to current

  users

• By finding new uses for the product

• By restricting distribution

• By attracting consumers who are

  innovators

Why might profits sometimes decline for the company that first introduced the product during the growth stage of a product’s life cycle?

• Because sales decline in the growth

  stage

• Because marketing strategies are

  adjusted

• Because competitors have entered

  the market

• Because production is more

  efficient

Which activity is addressed in the product- or service-management function?

• Setting discounts to clear products

  from inventory

• Determining where products will be

  offered for sale

• Focusing promotional activities on

  a new product’s release

• Eliminating products that are slow

  sellers

Why does a company need to know the

life-cycle stages of its products?

• To prevent imitators from entering

  the market

• To find new uses for the product

• To predict the length of the life cycle

• To adapt its marketing strategies

Which technological tools help employees simultaneously access the same information about a business's products?

• Memory card

• Micro-portal

• Intranet

• Generator

What is a technologically advanced

method that allows businesses to produce products that are specialized for a

few customers?

• Intermittent conversion

• Automatic production

• Computerized robotics

• Mass customization

When a company uses its product wrapping to promote the preservation of an endangered animal species, it is engaging in which practice?

• Political lobbying

• Environmental labeling

• Cause packaging

• Provocative branding

Why should a business continue to monitor an established product?

• To determine the acceptance of a product by a limited market

• To make sure that a marketing plan is firmly in place

• To make changes in order to extend a product's life cycle

• To evaluate how a product might fit the firm's product mix

Which is an unethical situation in product or service management?

• Vincent Electronics discontinues

  production of a slow-moving solar calculator

• Travis Manufacturing uses recycled

  materials for its product packaging.

• Donna's Dress Boutique obtains deep

  discounts from a new clothing designer.

• The Simpson Company embellishes the

  information that it places on its product labels