Franchising and The Founder

Who opened the first McDonald’s restaurant?

• The McDonald brothers in San Bernardino, California in 1948.
• Ray Kroc in Des Plaines, Illinois in 1955.

Ray Kroc began his career in the restaurant industry as a:

• chief executive officer
• salesman

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What was the product that Ray Kroc was selling that lead to his “discovery” of the restaurant that he would later start franchising?

• ground beef
• multi-mixers

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The McDonald brothers perfected

• the speedy system of using carhops to deliver food. 
• the speedy service system for delivery of food quickly.

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This is the legal right granted to an individual (or group) to operate a business as if it were part of a larger chain of stores.

• franchise
• patent

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This is the individual or organization selling the franchise.

• franchisor     
• franchisee

This is the person or organization purchasing the franchise.

• franchisee
• franchisor     

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What does the franchisor provide for those purchasing the franchise?

• advice
• training
• advertising
• all of these are provided 

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This entrepreneur was born in 1902 in Oak Park, Illinois. He was the son of immigrants. He is best known for his leadership in franchising a particular fast-food restaurant.

• Dave Thomas
• Ray Kroc

Ray Kroc opened his first McDonald’s restaurant in 1955 in: 

• San Bernardino, California
• Des Plaines, Illinois