Elements of Persuasion

The writer’s position on a problem or issue.

• CLAIM

• ADVERTISEMENT

• EDITORIAL

• ARGUMENT

A public notice publicized on the air.

• ARTICLE

• ADVERTISEMENT

• AD CAMPAIGN

• REBUTTAL

A newspaper or magazine article that gives opinions of the editors or publishers

• AD CAMPAIGN

• ARTICLE

• NEWSPAPER AD

• EDITORIAL

A piece of writing about a particular subject that is included in a magazine, newspaper, etc

• ADVERTISEMENT

• PREMISE

• ARTICLE

• TEXTBOOK

A set of advertisements that revolve around a single message and are intended to achieve a particular goal. EXAMPLE: SOMEONE RUNNING FOR OFFICE

• AD CAMPAIGN

• PREMISE

• CLAIM

• ADVERTISEMENT

A claim supported by reasons and evidence which appeal to logic not emotions.

• FACTUAL CLAIM

• MAIN IDEA

• PREMISE

• ARGUMENT

A general principle that most readers would readily agree is true.

• SUPPORTING DETAILS

• MAIN IDEA

• ARGUMENT

• PREMISE

An attempt to contradict or disprove an argument by offering a counter argument or countervailing proof.

• MAIN IDEA

• SUPPORTING IDEA

• PREMISE

• REBUTTAL

The primary point or concept that the author wants to communicate to the readers about the topic.

• MAIN IDEA

• FACTUAL CLAIM

• COUNTER-ARGUMENT

• PREMISE

The reasons and evidence that back up the claim which include facts, statistics, examples, quotations, and anecdotes.

• REBUTTAL

• FACTUAL CLAIM

• SUPPORTING EVIDENCE

• OPINION