Topic #10 Government By the People - Public Opinion Polling and Mass Media

What is the term that deals with those attitudes held by a significant number of people on matters of government and politics?

• public affairs

• public opinion

• public agenda

• public politics

What are the two most important agents of political socialization?

• family and school

• mass media and gender

• peer groups and race

• historic events and opinion leaders

An _________________________ is any person, who expresses their opinions via the mass media.

• pundit

• politician

• opinion leader

• interest group

A __________________________ is an opinion leader who expresses their opinions via the mass media

• pundit

• opinion leader

• interest group

• politician

All of the following are tools that are used to measure public opinion except:

• voting

• public opinion polls

• mass media

• corporate sponsoring

What term describes the instructions or commands a constituency gives to its elected officials?

• electoral vote

• mandate

• orders

• contract

What device is used to collect information by asking people questions?

• assessment poll

• survey

• public opinion poll

• questionnaire

What type of poll asks a single question to a large, self selected group of people?

• exit poll

• push poll

• pull poll

• straw poll (vote)

What two men were responsible for the idea of scientific polling?

• George Bush and Elmo Stevens

• Alf Landon and Franklin Roosevelt

• George Gallup and Elmo Roper

• E.G. Bradshaw and Curious George

The __________________________ of a public opinion poll is the whole population that the poll aims to measure.

• electorate

• universe

• constituency

• none of these