Getting to Know Digital Marketing

Which of the following defines digital marketing?

• promoting ones goods or services using a variety of advertising and promotional strategies including personal selling and print advertising

• the function of getting goods to where they are needed, when they are needed in order to create beneficial exchanges

• the marketing of goods and services using digital technologies to reach and convert leads into customers

• manufacturing goods for consumption by customers who are willing and able to purchase said products

The process of optimizing your website to ‘rank’ higher in search engine results pages.

• SEO
• B2C
• PPC
• B2B

The advertiser will pay the web-owner when someone click on the advertisement of a web-owner

• Search Per Click

• Referral Per Click

• Advertisement Per Click

• Pay Per Click

Which of the following is not a traditional form of marketing?

• Newspaper ads

• Radio ads

• TV ad

• Social Media Ad

What is the main goal of social media or digital marketing?

• To connect business with consumers
• To be funny
• To entertain
• To teach about the dangers of the internet

What is the difference between PPC and SEO?

• SEO generates organic traffic while PPC is used for branding

• SEO falls under SEM, PPC is a part of Analytics

• PPC is usually faster, SEO success sustains better long-term

• PPC has direct influence on domain authority, SEO has only indirect effect

What is the best way to increase engagement on your website?

• Make website design as simple as possible and introduce intuitive

  navigation elements and flash modules

• Have a lot of useful text to read

• Have a lot of pages with image galleries

• Make your website interactive combining different types of assets like images, quizzes, downloads, videos, and audio

On average, 51% of traffic comes to websites from?

• Organic Search

• Social Media

• Refering Domains

• Paid Channel

Which of these options that is NOT a strategy to improve ads position on Google Search?

• Improve landing page experience

• Use relevant keyword and ad copy

• Increase keyword bidding

• Decrease keyword bidding