SEM! unit 3

When a sports marketer considers factors such as lifestyles and interest
levels in a specific sport, he or she is segmenting a market on the basis
of which segment?

• Gender
• Demographics
• Geographics
• Psychographics

What should a sport or an event do in order to be successful?

• Earn maximum profits

• Generate favorable press

• Satisfy customer wants

• Promote popular causes

The promoters of an extreme-sports weekend would most likely target which demographic group?

• Professional athletes

• Older men, ages 40–50

• Business executives

• Young men, ages 12–34

Which is a factor that sports and event marketers consider when
targeting customers for a specific event?

• Personalities
• Demographics
• Expectations
• Affiliations

A sporting-goods store reviews its sales records to determine if it should
continue carrying snowboards. How is the store using the marketing
information?

• To schedule deliveries
• To monitor employee performance
• To make product-management decisions
• To evaluate vendor relationships

What form of advertising involves a company paying an athlete to appear
in a television commercial or newspaper ad?

• Endorsement
• Testimonial
• Promotion
• Broadcast

Which is a vital promotional technique for entertainment marketing?

• Distribution
• Vertical integration
• Broadcast webs
• Trailers

A business wants to create or emphasize positive associations between a
specific sport and itself. What type of advertising media should the
business consider using?

• Stadium signage
• Opt-in e-mail
• Contest
• Newspaper

Repeated exposure to the largest, most diverse population of people is a
benefit of which advertising?

• Out-of-home
• Newspaper
• Direct
• Radio

After a volleyball player wins a gold medal in the Summer Olympics, a
sunscreen manufacturer pays the athlete to appear in its television
commercials and magazine advertisements. This is an example of which
activity?

• An endorsement
• Publicity
• A sponsorship
• A loyalty marketing