Chapter 6-2 Review

Using an advertising agency is a cost-effective way for a small business to advertise its products or services.

• True

• False

Online advertising is a more cost-effective way than traditional advertising media for businesses to reach potential customers.

• True

• False

Television advertising is expensive and generally reaches too broad an audience for most businesses.

• True

• False

An advantage of radio advertising is that it is relatively inexpensive compared with television or print advertising.

• True

• False

Newspapers are the best type of advertising media to use when targeting a specific market.

• True

• False

QR (Quick Response) Codes allow magazine advertising to be used in conjunction with online advertising.

• True

• False

You typically can provide more information on a billboard than you can on a commercial.

• True

• False

Although publicity is free, it can be negative if the media coverage is unfavorable.

• True

• False

Self-Promotion is considered a good way to generate "free" publicity.

• True

• False

A paid form of communication sent out by a business about a product or service is:

• publicity

• sales promotion

• advertising

• press release