Digital Marketing

The process of optimizing your website to ‘rank’ higher in search engine results pages.

• SEO
• B2C
• PPC
• B2B

What does SEO stand for?

• Sending Emails Often

• Search Engine Operations

• Search Engine Optimazation

• Save Ever Offer

What is an example of a search engine?

• Gale Student Resources in Context
• Google
• Gale Power Search
• Britannica

What is this?

• Search Bar
• Snippet
• Filter
• Ads

SEO

• working to get your content ranked higher in searches

• giving people something in the hopes that they buy from you later

• managing how people perceive your business

• the regulatory agency that regulates the stock market

Which one of the following terms describes a significant word or phrase used to find information when searching online?

• Keyword

• Hashtag

• SERP

• SEO

Keywords that comprised a string of words is also known as

• short tail keywords

• long tail keywords