E-Trip Chapter 6 Test

Promotion means:

• any form of communications that is used to persuade people to buy a company's product.

• to move from one place to another

• to promote

• when students advance from one level to the next

Letting people know about products and services in a positive way is called __________.

• Product

• Price

• Place

• Promotion

What is not part of the marketing mix (the 4Ps)?

• Product
• Person
• Price
• Promotion

Getting free samples at the grocery store would be considered which of the promotion types?

• Advertising

• Publicity

• Sales Promotion

• Personal Selling

A TV commercial would be considered which of the promotion types?

• Advertising

• Publicity

• Sales Promotion

• Personal Selling

By offering a loyalty marketing program, a company is attempting to keep customers coming back by rewarding them for their frequent purchases.

• True
• False

Which of the following is an advantage of sales promotion?

• It can be highly interactive

• It can be a great way to communicate complex product information

• It allows salespeople to build relationships with the customers

• It increases sales and immediate buying action

Which of the following is an example of sales promotion?

• Traveling door-to-door selling magazine subscriptions

• Setting up a booth at a trade show and holding demonstrations

• Hosting a charity picnic

• Passing out coupons at a sport event

What is the ultimate goal of personal selling?

• Reminding customers about a specific product

• Informing customers about a new product

• Closing the sale

• Building a positive business image

Which of the following is a disadvantage of personal selling?

• It can be impersonal

• It can be costly due to the required sales forced

• It is often less effective for increasing the sale

• It can reach a lot of customers in a short amount of time