What is public opinion?

• What people feel about issues

• What people believe about public policies

• The attitudes people express on political issues

• What the public thinks about any subject or topic

Why are polls useful?

• Polls provide the public with information that is useful during elections

• Polls provide candidates and campaigns relevant information about their performance

• Polls provide information to policy-makers about important public policy issues

• All the above

What are straw polls?

• Sample populations that are not demographically stratified

• Sample populations that are not randomly selected

• Sample populations that do not represent the general population

• All the above

Which poll uses randomly selected and stratified sample populations to predict the voting behavior of a large population?

• Online polls

• Focus groups

• Scientific polls

• None of the above

What kind of bias is produced in polls when people refuse to participate in polling calls?

• Apathetic bias

• Alienated bias

• Nonresponsive bias

• Response bias

What polls are really rumor mills?

• Tracking polls

• Push polls

• Pull polls

• Bias polls

Which technique is used to find the preferences of a particular demographic group?

• Focus groups

• Online polls

• Push polls

• None of the above

What is the purpose of polling?

• To predict political behavior by sampling public attitudes

• To help politicians in campaigns by identifying political trends

• To provide the public with information

• All the above

What is the viewed as an acceptable margin-of-error in political polling?

• (+/-) 3-4%

• (+/-) 4-5%

• (+/-) 2-3%

• (+/-) 2-6%

What is the optimal sample population size?

• 1000

• 800

• 1400

• 2500