Chapter 9 Technology in Marketing

What program creates text documents that may contain a few graphics.

• Database programs

• Word-Processing programs

• Spreadsheet programs

• Desktop Publishing programs

Applications that store and organize information is which of the following?

• Word-processing programs

• Database programs

• Presentation Software

• Communications programs

Programs that store financial records and process all business transactions in known as:

• Accounting programs

• Spreadsheet programs

• Graphic and Design programs

• Desktop Publishing programs

To organize, calculate and analyze numerical data you will need ______________ programs.

• Desktop Publishing

• Graphic and Design

• Presentation software

• Spreadsheet

___________________ enables users to edit both text and graphics in a document.

• Presentation Software

• Spreadsheet programs

• Desktop Publishing programs

• Accounting Programs

Susan needs to create as well as modify some images on her upcoming presentation. Which program will be most beneficial?

• Spreadsheet

• Communication

• Desktop Publishing

• Graphic and Design

This type of software produce slide shows and multimedia presentations.

• Desktop Publishing

• Graphic and Design

• Accounting

• Presentation

The entry point to a website is also known as the ___________

• HTML

• ERP

• Home Page

• Communication Point

Which of the following reduces travel for meetings and is a very convenient way to communicate business.

• Home Pages

• ERP

• HTML

• Videoconferencing

Microsoft Outlook, Apple Mail and AOL Instant Messenger are all examples of which of the following?

• Communication Programs

• Wi-Fi

• Home Page

• Presentation Software