PATHOS, LOGOS OR ETHOS?

To convince an audience of the author’s credibility or character.

• Pathos

• Logos

• Ethos

A quality that evokes pity or sadness or a number of other emotions.

• Pathos

• Logos

• Ethos

To cite facts and statistics, historical and literal analogies, and citing certain authorities on a subject

• Pathos

• Logos

• Ethos

A child is shown covered in bug bites after using an inferior bug spray.

• Pathos

• Logos

• Ethos

Tiger Woods endorses Nike.

• Pathos

• Logos

• Ethos

Sprite Zero is 100% sugar free.

• Pathos

• Logos

• Ethos

A 32 oz bottle of Tide holds enough to wash 32 loads.

• Pathos

• Logos

• Ethos

A commercial shows an image of a happy couple riding in a Corvette.

• Pathos

• Logos

• Ethos

Cardiologists recommend Ecotrin more than any other brand of aspirin.

• Pathos

• Logos

• Ethos

Advil Liqui-Gels provide up to 8 hours of continuous pain relief.

• Pathos

• Logos

• Ethos