Persuasion Techniques in Media

Which of the following is relevant when considering the audience being persuaded.

• name & location

• gender & name

• name & race

• age & gender

Tags

CCSS.RI.6.5

CCSS.RI.6.8

CCSS.RI.7.5

CCSS.RI.8.5

CCSS.RI.9-10.5

"Purchase this product if you want to be successful" is an example of a...

• kairos

• research

• claim

• big name

Tags

CCSS.RI.11-12.5

CCSS.RI.9-10.5

"Act in the next 60 seconds to receive this special offer!" is an example of...

• ethos

• kairos

• logos

• claim

Tags

CCSS.RI.11-12.5

CCSS.RI.9-10.5

A great example of Big Name is....

• President Trump supports....

• Doctors support.....

• 98 out of 100 people recommend....

• Professional football players use....

Tags

CCSS.RI. 9-10.8

CCSS.RI.7.5

CCSS.RI.7.8

CCSS.RI.8.5

CCSS.RI.8.8

Which of the following is NOT an example of Logos?

• 97% of all users recommend this product.

• Governor Tony Evers recommends this product.

• 16 out of 20 doctors have recommended this product.

• The flu virus can live up to 48 hours on hard surfaces.

Tags

CCSS.RI.11-12.5

CCSS.RI.9-10.5

"The American Academy of Dermatologists have issued a statement of support for this acne treatment" is an example of...

• Kairos

• Logos

• Ethos

• Pathos

Tags

CCSS.RI.11-12.5

CCSS.RI.9-10.5

Which of the following frequently seen commercials use pathos?

• Prevention of cruelty to animals

• Children's cancer hospitals

• Soldiers coming home

• Puppy food

Tags

CCSS.RI.11-12.5

CCSS.RI.9-10.5

What does pathos use to get your attention?

• Numbers

• Emotions

• Big names

• Research

Tags

CCSS.RI.11-12.5

CCSS.RI.9-10.5

How does ethos appeal to consumers?

• Emotions

• Research

• Trustworthiness

• Humor

Tags

CCSS.RI.11-12.5

CCSS.RI.9-10.5

If you put a time limit or sense of urgency on your ad, you are using...

• Pathos

• Ethos

• Logos

• Kairos

Tags

CCSS.RI.11-12.5

CCSS.RI.9-10.5