Intro to Marketing Part #1

Activities undertaken by a company to promote the buying & selling of a product and/or service

• Marketing Concept

• Economic Utility

• Supply & Demand

• All of th eprovided responses

Tangible items that have monetary value and satisfy one’s needs and wants are__________.

• services
• ideas 
• concepts
• goods

Intangible items that have monetary value and satisfy your needs and wants are_________.

• promotions
• selling
• services
• ideas

The idea that a business should strive to satisfy customers’ needs and wants while generating a profit for the business is______________.

• marketing concepts
• services
• target markets
• marketing

An added value in economic terms; an attribute of goods or services that makes them capable of satisfying consumers’ wants and need is _________________.

• possession utility
• utility
• form
• marketing

Consumers who purchase goods and services for personal use are _________________.

• markets
• organizational market
• target market
• consumer markets

A company’s percentage of the total sales volume generated by all companies that compete in a given market is called_________.

• target market
• market share
• promotion
• marketing mix

 The process of classifying people who form a given market into even smaller groups are __________________.

• targeting
• market segmentation
• isolating 
• target markets

The group of people most likely to become customers, identified for a specific marketing program are __________________.

• Groups
• target markets
• segmented markets
• markets

Information about the target market, such as age, gender, income level, marital status, ethnic background, geographic residence, attitudes, lifestyle, and behavior is called a _______________________.

• target market
• consumer markets
• marketing mix
• customer profile