Fundraising Letter Review

What pronouns (words that replace names) are you supposed to use the most in a fundraising letter?

• he, she

• I, you

• they, their

• it, those

What best convinces people to donate, talking about the benefits to them (feeling good for helping, good reputation, etc.) or your own needs?

• benefits

• needs

Why should you ask for money instead of "support?"

• "support" doesn't make sense

• money sounds demanding

• "support" is too vague

What type of word choice is best when you're trying to persuade someone?

• complicated, hard to understand words

• simple, straight forward words

• impressive, fancy words

• "ghetto" or slang words

Should your fundraising letter include white space around the words, or should it be full up?

• leave white space

• fill 'er up!

Why do you need to leave some white space around the text of your letter?

• cheaper to print with less ink

• shorter sentences make you look dumb

• makes it easier to read

Including a "call to action" means:

• giving readers a reason to send money now

• making readers agree with your beliefs

• explaining things that are important to you

• telling readers they can chill out, there's no rush

When you're trying to persuade someone using emotions, what should you use to open your argument?

• introduce it with facts and figures

• introduce it with quotes from famous people

• introduce it with a heart-tugging story

In "Bow and Ariana," what heart-tugging story was told at the beginning?

• Bow getting lost

• Ariana getting sick

• Bow being adopted

• Ariana getting a baby sister

"Bow and Ariana" was a fundraising video. What was it supposed to help raise money for?

• new cancer medications

• an organization that helps families of kids with cancer

• t-shirts for sick kids

• bows for kids who've lost their hair during chemo