Chapter 7 Test Review

A person who purchases goods and services for personal use.

• Buyer

• Seller

• Endorser

• Consumer

An announcement in a public medium promoting a product, service, or event.

• Advertisement

• Endorsement

• Media

• Online Shopping

What did companies do to advertise their products?

• Made buyers think they needed the product they were advertising

• Used billboards/posters

• Used tactics such as bandwagon to appeal to buyers

• All of the above

Everything that a company does to get you to buy their product is called?

• Selling
• Marketing
• Brand Loyalty
• Incentives 

The Canadian Government cannot ban products.

• True

• False

Consumer spending has little or no effect on jobs

• True

• False

Consumerism does not play an important role in a mixed economy.

• True

• False

The more people buy, the better it is for the economy and the environment?

• True

• False

The prosperity (how rich people are) affects how much they spend as consumers

• True

• False

The bandwagon effect, Glittering Generalities, and Plain Folks Appeal are all examples of

• consumer choices

• advertising techniques

• political cartoons

• music groups