SMM TEKS Review

A platform is a web-based technology that enables the development, deployment, and management of social media solutions and services.

• True

• False

Mobile marketing is

• All answers below

• a promotional activity designed for delivery to handheld devices

• for cell phones only

• is used to pinpoint where people are to send advertisements

Which of the following in a career in social media marketing?

• Social Media Planner

• Social Media Specialist

• Both a and b

• None

Social Media marketing is

• Helps a company increase brand exposure and broaden company reach.

• socializing and chatting on line to receive the most likes

• presenting your business to possible customers through direct sales

• none of the above

Focusing on creating quality content that pulls people toward your company and product is called

• outbound marketing

• social media marketing

• inbound marketing

• target marketing

Text messaging is

• a standard way to send messages that include multimedia content to and from a mobile phone.

• are two-dimensional black and white barcodes that can be read by many cell phones.

• commonly referred to as SMS (short message service).

• None of the above

A standard way to send messages that include multimedia (video and images) content to and from a mobile phone is commonly referred to as

• MMS.

• a two-dimensional black and white barcode that can be read by many cell phones.

• text messaging.

• None of the above

A two-dimensional black and white barcode that can be read by many cell phones is referred to as

• MMS.

• QR code.

• SMS.

• None of the above

Social Media research consists of the following?

• primary and secondary research

• employment data

• all of the above

• none of the above

To begin a social media Marketing Plan, you first decide on

• Objectives and goals

• Target auidence

• Marketing plan

• Types of platforms