MARKETING 3 - Segmentacija tržišta
Authored by Jelena Tabain
Other
11th Grade
Used 49+ times
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13 questions
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1.
MULTIPLE CHOICE QUESTION
2 mins • 1 pt
Podjela cjelokupnog tržišta na skupine čiji su članovi slični ili što sličniji, zove se ...
pozicioniranje
segmentacija tržišta
diferencirani marketing
nediferencirani marketing
2.
MULTIPLE SELECT QUESTION
2 mins • 1 pt
Kriteriji segmentacije su:
jedinstvenost
dovoljna važnost
usklađenost s raspoloživim resursima
originalnost
3.
MULTIPLE CHOICE QUESTION
2 mins • 1 pt
Osnove za segmentaciju se temelje na obilježjima kupaca.
točno
netočno
4.
MULTIPLE SELECT QUESTION
2 mins • 1 pt
Potrošači se dijele na slijedeće skupine:
apsolutni nepotrošač
relativni nepotrošač
postojeći potrošač
stvarni potrošač
5.
MULTIPLE SELECT QUESTION
2 mins • 1 pt
Koja su glavna obilježja kupaca na tržištu krajnje potrošnje?
geografska
demografska
psihografska
lokacija
6.
MULTIPLE SELECT QUESTION
2 mins • 1 pt
Koja su glavna obilježja kupaca na tržištu poslovne potrošnje?
lokacija
vrsta poslovnog kupca
ponašanje poslovnog kupca
7.
MULTIPLE SELECT QUESTION
2 mins • 1 pt
Koraci u procesu segmentacije su:
segmentiranje
targetiranje
pozicioniranje
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