Chapter 6 Dave Ramsey

Which of the following is not a need?

• housing
• eating out
• utilities
• food

The purpose of advertising is to 

• tease the consumer
• inform the consumer
• persuade the consumer
•  all of the above

Identify which method companies are using to compete for your money "90 days same as cash"

• personal selling
• financing
• media
• product positioning

Identify which method companies are using to compete for your money: TV commercials

• personal selling
• financing
• media
• product positioning

Identify which method companies are using to compete for your money: reputation for holding value
a. personal selling
b. financing
c. media
d. product positioning

• personal selling
• financing
• media
• product positioning

Which of the following is NOT a form of product positioning?
a. shelf positioning
b. packaging and color
c. financing
d. brand recognition

• shelf positioning
• packaging and color
• financing
• brand recognition

Dave tells the story of a man who bought his dream car, drove it home, but then returned it the next day after some money calculations. This story is an example of:
a. brand recognition
b. "be backs" in the car business
c. buyer's remorse
d. opportunity cost

• brand recognition
• "be backs" in the car business
• buyer's remorse
• opportunity cost

Zero percent financing is nothing more than a really good marketing tool.

• True
• False

Teens have cited "friends" as the strongest influence over their purchase decisions.

• True
• False

Inflation has no effect on your buying power.

• True
• False