Persuasive Techniques

Michael Jordan promoting Nike Shoes while informing the viewer how they increase performance by making you jump higher.

• Testimonial

• Emotional Appeal

• Humor

Tags

CCSS.RI.6.5

CCSS.RI.6.8

CCSS.RI.7.5

CCSS.RI.7.8

CCSS.RI.8.5

A commercial for Snickers that jokes about people not being themselves because they just need a Snickers bars.

• Humor

• Bandwagon

• Emotional Appeal

Tags

CCSS.RI.6.8

CCSS.RI.7.5

CCSS.RI.7.8

CCSS.RI.8.5

CCSS.RI.8.8

Verizon advertising the newest Samsung Galaxy phone claiming everyone else loves it.

• Humor

• Bandwagon

• Celebrity Endorsement

• Testimonial

Tags

CCSS.RL.11-12.6

A child speaking about their struggles with bullying and the scars it has left both physically and mentally.

• Emotional Appeal

• Testimonial

• Bandwagon

• Celebrity Endorsement

Tags

CCSS.RI.6.5

CCSS.RI.6.8

CCSS.RI.7.5

CCSS.RI.7.8

CCSS.RI.8.5

A Skittles commercial that has horses that turn in to rainbow colored unicorn/monkeys when they eat skittles.

• Emotional Appeal

• Bandwagon

• Humor

• Testimonial

Tags

CCSS.RI.6.8

CCSS.RI.7.5

CCSS.RI.7.8

CCSS.RI.8.5

CCSS.RI.8.8

Don't you want the best for your baby?

• Appeal to Emotion

• Bandwagon

• Testimonial

Tags

CCSS.RI.6.8

CCSS.RI.7.5

CCSS.RI.7.8

CCSS.RI.8.5

CCSS.RI.8.8

Definition of PERSUADE

• to convince one to think or act differently 
• valid reason of set of reasons used to change someones viewpoint 

Tags

CCSS.RI.7.1

CCSS.RI.7.8

CCSS.RI.8.8

CCSS.RL.7.1

CCSS.RL.8.1

Definition of PERSUADE

• to convince one to think or act differently

• valid reason of set of reasons used to change someones viewpoint

Tags

CCSS.RI.6.8

CCSS.RI.7.1

CCSS.RI.7.8

CCSS.RI.8.8

CCSS.RL.7.1

The purpose a Patriotic appeal is:

• To speak to the readers belief that everyone deserves fair treatment

• To call on the readers national pride and loyalty to their country

• To suggest that the readers interests should be placed in front of others

• To make the reader remember an important word or phrase

Tags

CCSS.RI.6.5

CCSS.RI.7.5

CCSS.RI.7.8

CCSS.RI.8.5

CCSS.RI.8.8

'In Iraq 50,538 deaths have been caused by terrorism since 2000.' Which PERSUASIVE technique is being used?

• Emotional Appeal

• Facts and Figures

• Weasel Words