"Ad Power/What's Wrong With Advertising"

According to Sharon Beder, author of the study, "Advergames," advertisers target teens for all the following reasons except:

• the money they spend on themselves in the present

• the money they had spent in the past

• the money they will spend in the future

• the way they influence their parents to spend money

Shari Graydon equates young people living in a modern, technologically advance society as:

• birds flying in the sky

• deer running in the forest

• fish swimming in water

• a virus in the internet

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According to Graydon, teens in North America are exposed to ___________________ advertisements a day.

• 20,000

• 40,000

• 1,600

• 16,000

According to Graydon, the opposing sides of the issue of advertising claim that advertisers appeal to people's:

• minds (logic) vs hearts (emotions)

• children vs pets

• tastes (senses) vs preferences (free will)

• life style vs education level

In the past, companies such as the Hamlin's Wizard Oil Company advertised used all of the following techniques except:

• wall thermometers

• posters

• traveling shows

• digital ads

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One possible effect of advertisements used today in the internet such as pop ups or a banner is intended to make people lose their:

• boredom

• freedom

• concentration

• inspiration

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According to Graydon, the diamond industry used the slogan, "Diamonds are forever," to manipulate people with connecting the durability of diamonds to:

• long lasting marriage

• permanent love

• a long life

• abundant wealth and riches

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What does Graydon say is a "walking billboard?"

• a billboard that can me moved from one location to another

• a series of billboards on the road that appear to move as seen from a moving car

• someone like "you" wearing any type of clothing with a company's logo on it

• a person walking past or through a billboard

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One inference that can be made from Nancy Day's suggestion that "TV stars, singers, and even 'experts' in commercials are simply paid to read scripts" may be:

• Celebrities and others are very knowledgeable about the product their endorsing because they "read" about it

• Celebrities and others really like what they advertised

• Celebrities and others truly believe in the benefits of the products they advertise

• Celebrities and others simply work for advertisement companies as independent contractors

Besides defining advertising as "anything someone does to grab your attention and hold on to it long enough to tell you how cool, fast, cheap, tasty, fun, rockin', or rad whatever their selling is," Shari Graydon claims some called define advertising as:

• "delusion"

• "magic"

• "trickery"

• "real"