Marketing

Harley Davidson Motor Cycles stresses the quality of their machines and the image Harley’s create in the minds of their target market. This demonstrates a marketing focus on

• Process

• Place

• Price

• Promotion

Packaging is an example of which of the following marketing strategies?

• Price
• Physical Evidence

• Place
• Promotion

Which of the following best describes a target market?

• Close competitors of a business
• The people who buy a business's products
• Groups that do not buy a business's products
• The individuals at whom a business's marketing strategies are aimed

Which of the following best describes market segmentation?

• Dividing a large market into a smaller sub-market
• Selling goods for less than their production cost to maximise sales
• Maintaining long-term ties with customers to encourage repeat sales
• Identifying the consumer groups most likely to buy a business's products

Which market segmentation method is selected when classifications of age, gender, income, or family size is utilized.

• Behaviorial
• Psychographic
• Demographic
• Geographic

Brandon lives in the hot Nevada desert where extreme weather conditions dictate what types of products he purchases. Which method would marketers be conscious of when promoting their merchandise in the region where Brandon lives?

• Behaviorial
• Psychographic
• Demographic
• Geographic 

Define Promotion

• Any from of communication a business or organization uses to inform, persuade, or remind.
• The number of different product lines a manufactures or sells
• The process of creating, growing, and manufacturing

Developing, promoting, and distributing products to satisfy the wants and needs of a customer

• Goods
• Services
• Marketing
• Tangible

Tangible products that we use to satisfy our wants and needs

• Goods
• Services
• Marketing
• Tangible

That which can be touched

• Goods
• Services
• Marketing
• Tangible