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Persuasive Techniques

Authored by Kaitlyn Brantley

English

6th - 8th Grade

CCSS covered

Used 68+ times

Persuasive Techniques
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17 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Appeal to Prestige

a person whose lifestyle appeals to the audience; (person/people are not well-known)

This technique will make you feel left out if not part of the crowd.

Slogan or phrase that promises great things, but no evidence is provided.

a well-known person the audience wants to emulate

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Loaded Words or Glittering Generalities

creating a desire to join a large group of satisfied customers with the idea by making one feel left out if not with the crowd

A call to action

A spokesperson appeals to the audience by connecting with them

Slogan or phrase that promises great things, but no evidence is provided.

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Card Stacking

only the good points (or the bad points of a competitor) are listed

Focus is on a main group of people to reach and convince

connecting with emotions: loyalty, pity, or fear;love of family, peace, or justice

Uses a famous person or an expert to endorse the product.

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Name Calling

aims to give the competition a negative image or feeling

hinting at the competition

negative statements are made about the competition by name

a person whose lifestyle appeals to the audience; (person/people are not well-known)

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Appeal to Emotions

Tries to connect with you and make you feel a certain way - loyalty, pity, guilt, happiness...

This technique will make you feel left out if not part of the crowd.

Calls out the competition by name to say they are better than their competitor.

A well known person appealing to the audience based on luxury and glamour

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Innuendo

can be of a certain age, group, gender, marital status, etc.

negative statements are made about the competition by name

although the competition is NOT named, it is obvious who the ad is targeting

makes a case for only one side (only good or only bad)

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Testimonial

The “every day” person

Using the declaration of a famous using the declaration of a famous person or authoritative expert to give heightened credibility

creating a desire to join a large group of satisfied customers with the idea by making one feel left out if not with the crowd

Products that make promises

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