Principles of Business Spring Final 2019

Advertising is any form of communication used to inform, persuade, or remind.

• True

• False

The first step in a new product planning is to develop a full marketing strategy.

• True

• False

A target market is a group of consumers that have similar wants and needs

• True

• False

Finding solutions to problems through carefully designed studies involving consumers is called marketing research.

• True

• False

All businesses must complete some marketing activities even if that is not their focus.

• True

• False

What is the first step in the consumer decision making process?

• recognize a need

• gather information

• evaluate alternatives

• select alternatives

A small number of consumers expressing opinions about a new product or service in a group is called?

• target market

• survey group

• focus group

• experimental group

Which is an example of personalized promotion?

• advertising

• publicity

• sales promotion

• personal selling

A(n) ________________identifies how a company uses marketing to achieve its goals

• sales strategy

• marketing strategy

• effective communication strategy

• distribution strategy

Non-paid promotion presented by the media rather than by a business is

• telemarketing

• advertising

• sales promotion

• publicity