Marketing Final Exam Review Units 1-2

What does the selling function involve that makes it so important?

• Setting high prices

• Obtaining feedback from vendors

• Contacting customers

• Displaying products

Which segmentation would this be? Teenager (hint: life stage)

• Promotion

• Psychographics

• Geographics

• Demographics

Which is NOT one of the 4P's

• Promotion

• Prediction

• Place

• Product

What is the marketing function that provides information to consumers that will assist them in making a

decision to purchase a good or service?

• Promotion

• Pricing

• Distribution

• Production

What does applying the customer-orientation element of the marketing concept enable the business to do?

• Provide more products than consumers need

• Persuade customers to buy its products

• Offer products that consumers want to buy

• Coordinate its marketing activities

What is at the center of all marketing activities?

• Math

• Technological know-how

• Communication

• Purchasing

Identify the marketing career: These investigators look for clues to what customers need and want as well as why customers do what they do.

• Sales

• Marketing Research

• Retailing

• Public Relations

Identify the marketing career: Catching the attention of the consumer in such a fast-paced environment is an exciting challenge for advertisers. But catching their attention is only part of the job

• Advertising

• Marketing Research

• Customer Service

• Retailing

Identify the marketing career: use the information gathered by researchers and advertisers to “give life” to the final products.They create, test, and decide how a product will be packaged

• Advertising

• Marketing Research

• Product Management

• Sales

Identify the marketing career: Professionals, that are expected to understand customers’ needs and assist in marketing those needs. They explain the benefits of products or services, provide further information, answer questions, and/or help customers set up accounts.

• Advertising

• Marketing Research

• Product Management

• Sales