S&E Marketing Final

A company’s promotions and messaging must be directly aligned with its ...

• primary market research

• secondary market research

• target market

• brand

Bartering is an example of the exchange process at work.

• True

• False

Perceived value affects an item’s price.

• True

• False

Consumers who value fashion and trends are more likely to be influenced by an item’s ...

• Form Utility

• Place Utility

• Possession Utility

• Image Utility

A company’s target market is the group of people less likely to buy its products.

• True

• False

E-mail marketing is typically performed ...

• manually

• automatically

• randomly

• at great expense to the company

A generic brand of pre-packaged foods would be best marketed to which target market?

• teenagers

• affluent young professionals

• college students on a budget

• financially secure parents of young children

A consumer who uses an item often will be more compelled to buy it than rent it because of which utility?

• possession utility

• image utility

• place utlity

• form utility

In today’s society, some services and commodities can be successfully promoted via Internet marketing alone.

• True

• False

A line of toys based on a popular children’s TV series is an example of ...

• core products

• ancillary products

• sponsored products

• endorsed products