Creativity and Innovation

What is the challenge of creativity and innovation?

• They refer to the same thing

• Too often there is an assumption that creativity automatically leads to actual innovation

• They are two different concepts that are hard to be put together

What innovation examples teach us is that curiosity, scientific investigation, and observation, as well as deep empathy led to the discovery of innovative solutions to important human needs and problems – solutions we still benefit from today.

• True

• False

Innovation is a major factor in competition because it can:

• help a company expand overseas

• guarantee the monopoly position of innovative companies

• reduce research and development costs for companies

• enable companies to make competitors' products obsolete

Which of the following is not an aspect that has driven creative thinking, technological progress, and innovation throughout human history?

• Innovators exploiting a trend that was gaining momentum

• Innovators addressing a need that wasn’t met

• Innovators using an existing skill or asset in a new way

• Innovators sticking with what has always worked

Creativity arises through the confluence of the following three components:

• Creativity, innovation and entrepreneurship

• Societal, technology and economic trends

• Knowledge, creative thinking and motivation

• Problem solving, social networks and marketing

The iPhone is an example of:

• creativity

• invention

• innovation

• entreprneurship

What is Innovation?

• Short term goals in the business

• How many times a business has changed their product.

• A "new idea, creative thoughts, new imaginations in form of device or method".

• the exclusive and assignable legal right, given to the originator for a fixed number of years, to print, publish, perform, film, or record literary, artistic, or musical material.

What is the importance of Innovation?

• Management research confirms that organisations that

  meet the innovation challenge out perform their

  competitors in terms of market share, profitability, growth

  and market capitalisation (Tidd, Bessant, & Pavitt, 2005).

• innovative organisations are better able to mobilize the knowledge, skills and experiences of people and successfully create new products, services and ways of getting things done faster, better and cheaper.

• Although creativity is innovations's precursor, both are key issues for organisational survival growth.

• All of the Above

Creative Is . . .  

• a.  The act of turning new and imaginative ideas into reality 
• b.  The process of bringing something new into being
• c.  Requires passion and commitment.
• d. All of the above

View ______________ as ____________ that offer the opportunity to innovate.  

• a. problems; challenges 
• b.  customers; problems 
• c.  challenges; problems
• d.  none of these