Public relations
Journalism
University
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5 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Public relations is about
Mutual beneficial relationship
Understanding other organisations
Environmental scanning
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Stakeholder relationship is about
keeping relationship with primary stakeholders at arms-length
management of communication
management of relationship with stakeholders
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
stages involved in events management
7 steps of PRISA
Marketing
Media
4.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
If you are analyzing the context of the issue you are considering for purposes of a public relations program, you are working at which stage of the planning process?
Implementation
Evaluation
Situational analysis
Program strategy
5.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
At which stage of the program planning process do you set program objectives?
Program strategy
Implementation
Evaluation
Situational analysis
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