Public relations

Public relations is about

• Mutual beneficial relationship

• Understanding other organisations

• Environmental scanning

Stakeholder relationship is about

• keeping relationship with primary stakeholders at arms-length

• management of communication

• management of relationship with stakeholders

stages involved in events management

• 7 steps of PRISA

• Marketing

• Media

If you are analyzing the context of the issue you are considering for purposes of a public relations program, you are working at which stage of the planning process?

• Implementation

• Evaluation

• Situational analysis

• Program strategy

At which stage of the program planning process do you set program objectives?

• Program strategy

• Implementation

• Evaluation

• Situational analysis