OCR A Level Geography: Barcelona Rebranding

What is the name of the specific district in Barcelona we studied?

• Le Ravelle

• El Raval

• El Revel

• La Ravelle

Select all that are true about what the El Ravel district was previously like

• Home to several museums and universities

• One of the most densely populated urbanised areas in the world

• Many streets contained galleries, restaurants, bars and coffee shops

• The Southern area was known as 'Barrio Chino' for China Town, the centre of low life activity

How much was spent on the rebranding of Barcelona in total?

• €8

• €7 million

• €5 million

• €11 million

What % of the rebranding cost came from EU funding?

• 60%

• 70%

• 80%

• 90%

In El Raval, which three rebranding strategies were used most?

• Legacy

• Events/themes

• Flagship

• Top-down

• Market-led

Which is an example of a flagship strategy used in El Raval?

• Cultural buildings such as the Museum of Contemporary Art and Contemporary Culture Centre

• In the Raval Rambla area 1700 residential and commercial buildings were demolished for a tree-lined pedestrian area with flexible use

• Hotel Projects including The Barelo Raval Hotel and The Casa camper Hotel

• All of the above

Which is an example of a market-led strategy used in El Raval?

• Cultural buildings such as the Museum of Contemporary Art and Contemporary Culture Centre

• In the Raval Rambla area 1700 residential and commercial buildings were demolished for a tree-lined pedestrian area with flexible use

• Hotel Projects including The Barelo Raval Hotel and The Casa camper Hotel

• All of the above

Which is an example of a top-down strategy used in El Raval?

• Cultural buildings such as the Museum of Contemporary Art and Contemporary Culture Centre

• In the Raval Rambla area 1700 residential and commercial buildings were demolished for a tree-lined pedestrian area with flexible use

• Hotel Projects including The Barelo Raval Hotel and The Casa camper Hotel

• All of the above

Select all those who were players in the Barcelona rebranding

• The EU

• UNESCO

• Barcelona planners/architects

• Government on various scales

• All of the above

Which are arguments for the success of the rebranding of El Raval?

• The once 'notorious' and 'dangerous' Barrio Chino area is now a popular tourism destination, thriving with business and gentrified

• There are still overcrowded residential areas housing some of the poorest inhabitants in the whole of Barcelona

• There is an obvious divide with the north and south El Raval areas, the south having poor health, education and services

• Many of the new residential builds are reserved for long time residents who were displaced in the rebranding