Quiz 17: Survey Research

A contingency question is one that:

• is contingent upon the use of specialized vocabulary

• depends on the answer to a prior question

• provides at least three response questions

• is only given to predetermined respondents

An advantage of open-ended questions as compared to multiple-choice questions is that they:

• are easier to score

• are preferred by respondents

• are less subject to misinterpretation

• provide more variety of responses

That which is studied in a survey is called the "unit of analysis."

• True

• False

A cover letter should accomplish all of the following except:

• ensuring cooperation of the respondent

• assuring confidentiality

• clarifying the researcher's hypotheses

• facilitating a reply

Random sampling of subjects is not possible in survey research design

• True

• False

Which of the following is an example of a cross-sectional survey?

• An attitude scale is given to samples of 8-, 10-, and 12-year-olds.

• An opinionnaire is mailed to the same sample of graduates every year.

• A group of gifted children is assessed every other year until adulthood.

• None of the above.

The difference between a trend study and a cohort study is that a cohort study obtains data from:

• the same sample at different points in time

• different samples from the same specific population

• different samples from a population whose members change somewhat

• an entire population at different points in time

A sample surveyed at one point in time:

• Panel study

• Census

• Cohort study

• Trend study

• Cross-sectional survey

Items used in survey research can include:

• test questions

• questions of belief

• factual questions

• all of the above

The purpose of most surveys is to:

• explore cause and effect

• obtain information from a sample

• test hypotheses

• describe the characteristics of a population