YL 12 Reading Practice 2: "Social Media Influencers"

A social media influencer is not someone who …

• guides the decisions of their followers.

• is an expert in a particular area.

• pays their followers to buy products.

• has many followers who pay attention to their opinions.

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Companies want to use influencers to help …

• sell their products to their followers.

• develop new products.

• write their blogposts.

• design their websites.

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If you want to be an influencer, your bio on your social media account shouldn't …

• say who you are.

• talk about your niche area.

• be interesting.

• be the same as other people's bios.

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You should make sure that you post …

• once a month.

• every day for the first month and then once a month after that.

• about similar subjects.

• about all sorts of different things.

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You can make sure that people find your post by ...

• using hashtags.

• using funny or memorable titles.

• using different social media to link to your post.

• doing all of the above.

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What should the title of this blogpost be?

• Five ways to influence people

• Five ways to use influencers in marketing

• Five tips on becoming a social media influencer

• Five tips on making money as an influencer

An influencer needs to know about as many topics as possible, e.g. fashion, travel, technology, etc.

• True

• False

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Companies are paying some influencers up to $25,000 to post about their products.

• True

• False

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Most influencers write regular posts on their blogs or micro-blogs.

• True

• False

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You can chat with your followers using your bio.

• True

• False

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