Pop Quiz: Programmatic Advertising

Everyone was talking about header bidding in 2016. OK. So what exactly is header bidding?

• An ad tech term that continues to mystify many in the industry

• A process that allows publishers to offer their ad inventory to programmatic buyers before direct-selling the inventory

• A link between SSPs and DSPs that can lead to optimized pricing

• All of the above

What is an ad server?

• A repository where media buyers house their ad creative assets

• A piece of technology that determines what ads appear on a publisher's page, and then delivers them

• A piece of code or data that's stored in a user's web browser

• A layer of technology that allows publisher sites to organize and monetize ad inventory

According to an industry survey in August 2018, what is the greatest fear that agency professionals have about programmatic buying?

• Loss of control

• Lack of understanding

• Inventory quality

• All of the above

A industry survey back in October 2018 found two barriers more than worried marketers when it came to marketing technology. What 2 items topped their worry list?

• Lack of technical skills

• No clear strategy

• Poor data quality

• Budget limitations

Cookies can contain images?

• True

• Flase

The IAB ad viewability criteria for desktop display is: “at least 25% of the pixels in view for at least 1 second”

• True

• False

Random question - A bolt of lightning contains enough energy to toast...

• 1,000,000 slices of bread

• 100,000 slices of bread

• 10,000 slices of bread

• 1,000 slices of bread