Analytics Quiz 2
Authored by Infas Iqbal
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Professional Development
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10 questions
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1.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
Which three tags does Google Analytics require for accurate campaign tracking? (A Player)
Medium, Source, and Content
Medium, Source, and Campaign
Campaign, Content, and Term
Source, Content, and Term
2.
MULTIPLE SELECT QUESTION
45 sec • 1 pt
Which tags are standard Google Analytics campaign parameters?
utm_adgroup
utm_source
utm_medium
utm_content
3.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
To quickly generate campaign tags, what tool should be used?
The Measurement Protocol
The Segment Builder
The URL Builder
The Goal Selector
4.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
Which formats may be used to add a custom campaign parameter to a URL?
www.ikman.lk/?utm campaign = flashsale
www.ikman.lk/?utm_campaign=flashsale
www.ikman.lk/?utm_campaign=flash_sale
www.ikman.lk/?utm_campaign = flash sale
5.
MULTIPLE SELECT QUESTION
45 sec • 1 pt
Which are examples of Goals in Google Analytics?
Making a purchase
Signing up for a newsletter
Completing a successful Google search
Submitting a contact information form
6.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
What is the “Bounce Rate” in Google Analytics?
The number of times unique users returned to your website in a given time period
The percentage of sessions in which a user exits from your homepage
The percentage of total site exits
The percentage of visits when a user landed on your website and exited without any interactions
7.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
What is a “dimension” in Google Analytics?
The total amount of revenue a business has made in a given date range.
An attribute of a data set that can be organized for better analysis.
A comparison of data between two date ranges.
A report that offers information about your audience.
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