Search Header Logo

Analytics Quiz 2

Authored by Infas Iqbal

Other

Professional Development

Used 33+ times

Analytics Quiz 2
AI

AI Actions

Add similar questions

Adjust reading levels

Convert to real-world scenario

Translate activity

More...

    Content View

    Student View

10 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Which three tags does Google Analytics require for accurate campaign tracking? (A Player)

Medium, Source, and Content
Medium, Source, and Campaign
Campaign, Content, and Term
Source, Content, and Term

2.

MULTIPLE SELECT QUESTION

45 sec • 1 pt

Which tags are standard Google Analytics campaign parameters?

utm_adgroup
utm_source
utm_medium
utm_content

3.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

To quickly generate campaign tags, what tool should be used?

The Measurement Protocol
The Segment Builder
The URL Builder
The Goal Selector

4.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Which formats may be used to add a custom campaign parameter to a URL?

www.ikman.lk/?utm campaign = flashsale
www.ikman.lk/?utm_campaign=flashsale
www.ikman.lk/?utm_campaign=flash_sale
www.ikman.lk/?utm_campaign = flash sale

5.

MULTIPLE SELECT QUESTION

45 sec • 1 pt

Which are examples of Goals in Google Analytics?

Making a purchase
Signing up for a newsletter
Completing a successful Google search
Submitting a contact information form

6.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

What is the “Bounce Rate” in Google Analytics?

The number of times unique users returned to your website in a given time period
The percentage of sessions in which a user exits from your homepage
The percentage of total site exits
The percentage of visits when a user landed on your website and exited without any interactions

7.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

What is a “dimension” in Google Analytics?

The total amount of revenue a business has made in a given date range.
An attribute of a data set that can be organized for better analysis.
A comparison of data between two date ranges.
A report that offers information about your audience.

Access all questions and much more by creating a free account

Create resources

Host any resource

Get auto-graded reports

Google

Continue with Google

Email

Continue with Email

Classlink

Continue with Classlink

Clever

Continue with Clever

or continue with

Microsoft

Microsoft

Apple

Apple

Others

Others

Already have an account?