Analytics Quiz 2

Which three tags does Google Analytics require for accurate campaign tracking? (A Player)

• Medium, Source, and Content
• Medium, Source, and Campaign
• Campaign, Content, and Term
• Source, Content, and Term

Which tags are standard Google Analytics campaign parameters?

• utm_adgroup
• utm_source
• utm_medium
• utm_content

To quickly generate campaign tags, what tool should be used?

• The Measurement Protocol
• The Segment Builder
• The URL Builder
• The Goal Selector

Which formats may be used to add a custom campaign parameter to a URL?

• www.ikman.lk/?utm campaign = flashsale
• www.ikman.lk/?utm_campaign=flashsale
• www.ikman.lk/?utm_campaign=flash_sale
• www.ikman.lk/?utm_campaign = flash sale

Which are examples of Goals in Google Analytics?

• Making a purchase
• Signing up for a newsletter
• Completing a successful Google search
• Submitting a contact information form

What is the “Bounce Rate” in Google Analytics?

• The number of times unique users returned to your website in a given time period
• The percentage of sessions in which a user exits from your homepage
• The percentage of total site exits
• The percentage of visits when a user landed on your website and exited without any interactions

What is a “dimension” in Google Analytics?

• The total amount of revenue a business has made in a given date range.
• An attribute of a data set that can be organized for better analysis.
• A comparison of data between two date ranges.
• A report that offers information about your audience.

The Analytics tracking code can collect which of the following?

• Language the browser is set to
• Type of browser
• User’s favorite website
• Device and operating system

Which represents the hierarchical structure of a Univeral Google Analytics account from top to bottom?

• View > Account > Property

• Property > Account > View

• Account > View > Property

• Account > Property > View

When will Google Analytics end a session by default?

• After 30 minutes, regardless of user activity on your website
• Once the user opens another browser window
• When a user is inactive on your site for 30 minutes or more or closes a browser window
• At noon every day