User Experience Design

What does UX stand for?

• User Experience

• User Expression

• User Interface

• User Exchange

What is Usability?

• Usability is concerned with the appearance of your site or product

• Usability is concerned with how many people can use your site at a time

• Usability is concerned with the ease of use with which a user can interact with your site

• Usability is concerned with the length of time it takes for a web page to load

How many websites fail at UX?

• 97%

• 25%

• 56%

• 12%

How many testers do you need to solve 85% of problems?

• 100

• 25

• 5

• Unknown number

A UX designer is most likely to say:

• "Let’s test it "

• “Let’s go straight to implementation”

• “Better to have one person’s opinion than many”

• “Research doesn’t help with that”

“Design” means:

• How something is used/its function

• Color and patterns, shapes and lines

• What something looks like

• All of them

A UX design process is implemented:

• Before, during and after a project and the repeated as many times as necessary

• Only at the beginning of a project, when coming up with the initial plan

• When graphics or photographs are required

• When wireframes are needed

What is “Starbucks testing?”

• A test to evaluate the catchiness of your brand name

• A test to evaluate how innovative your brand is

• A test whereby you ask a few colleagues for some feedback and offer them coffee

• A test to evaluate the customer service of your product

A user flow is:

• The physical movements a user makes to navigate through a website: i.e, clicking a mouse, scrolling a sidebar

• The amount of time a user spends on a page

• A steady stream of customers moving through a site

• The user’s journey through a site when trying to complete a task