Business Intelligence

Business intelligence (BI) is a broad category of application programs which includes

• Decision support
• Data mining
• OLAP
• All of the mentioned

Point out the correct statement

• OLAP is an umbrella term that refers to an assortment of software applications for analyzing an organization’s raw data for intelligent decision making
• Business intelligence equips enterprises to gain business advantage from data
• BI makes an organization agile thereby giving it a lower edge in today’s evolving market condition
• None of the mentioned

Which of the following areas are affected by BI ?

• Revenue
• CRM
• Sales
• All of the mentioned

Point out the wrong statement :

• Data is factual information for analysis
• BI is a category of database software that provides an interface to help users quickly and interactively scrutinize the results in a variety of dimensions of the data
• Customer relationship management (CRM) entails all aspects of interaction that a company has with its customer
• None of the mentioned

_________ is a category of applications and technologies for presenting and analyzing corporate and external data

• Data warehouse
• MIS
• EIS
• All of the mentioned

This is the processing of data about customers and their relationship with the enterprise in order to improve the enterprise’s future sales and service and lower cost.

• clickstream analysis
• database marketing
• customer relationship management
• CRM analytics
• B2C