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Business Intelligence

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6 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Business intelligence (BI) is a broad category of application programs which includes

Decision support
Data mining
OLAP
All of the mentioned

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

Point out the correct statement

OLAP is an umbrella term that refers to an assortment of software applications for analyzing an organization’s raw data for intelligent decision making
Business intelligence equips enterprises to gain business advantage from data
BI makes an organization agile thereby giving it a lower edge in today’s evolving market condition
None of the mentioned

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following areas are affected by BI ?

Revenue
CRM
Sales
All of the mentioned

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Point out the wrong statement :

Data is factual information for analysis
BI is a category of database software that provides an interface to help users quickly and interactively scrutinize the results in a variety of dimensions of the data
Customer relationship management (CRM) entails all aspects of interaction that a company has with its customer
None of the mentioned

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

_________ is a category of applications and technologies for presenting and analyzing corporate and external data

Data warehouse
MIS
EIS
All of the mentioned

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

This is the processing of data about customers and their relationship with the enterprise in order to improve the enterprise’s future sales and service and lower cost.

clickstream analysis
database marketing
customer relationship management
CRM analytics
B2C

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