SEM I 1.04 Quiz

Over the years, Wrigley Field has earned a reputation as one of the best places to watch a Major League Baseball game. What does this branding exemplify?

• Awareness

• Loyalty

• Image Extension

• Image

What are most sports or event products classified as?

• Pure Goods

• A combination of goods and services

• Pure Services

• A combination of rented and owned-goods services

A high school basketball team participated in the state championship game last year. It did not participate in the play-off games this year. This is an example of which sports or event product?

• Perishable

• Consistent

• Inconsistant

• Tangible

Which of the following sport/event products is a sport event:

• Yankee Stadium

• Premiere of a Broadway play

• ESPN The Magazine

• Ocean kayaking in Alaska

Which of the following are essential components of a sport event:

• Sport media

• Licensed merchandise

• Athletes

• Rented-goods services

Which of the following sport/event products is a sporting good:

• NASCAR hat

• Sports Illustrated

• Yoga class

• Running shorts

Dan and Kelly don’t have their own ice skates. When they go skating, they pay $3 each to use

skates that are owned by the rink. Which of the following sport/event products are Dan and

Kelly consuming:

• Rented-goods service

• Venue

• Owned-goods service

• Licensed merchandise

The most basic distinction between goods and services states that goods are ____________ products.

• intangible

• inconsistent

• perishable

• consistent

Your band is having a concert to raise money for charity. You have 15 tickets left and must sell them before the performance on Thursday night. This is an example of a(n) __________ sport/event product.

• perishable

• consistent

• imperishable

• tangible

Simon was determined to get the new Tiger Woods golf game for his video game collection. The game cost $50 at the mall, but Simon was excited to find it for only $35 on eBay. He didn’t mind that it didn’t come from the mall. This is an example of

• separability

• consistency

• perishability.

• tangibility.