Principles of Marketing - Chapter 1 (BN2MA)

The following are definition of marketing except?

• Exchange of Values

• Delivery of Values

• Trade of Values

• Place of Values

What goal of marketing that needs to study the market first before putting up a business in a particular area?

• Promote value transaction with full regard to the society.

• Capture customer value to create profits

• Introduce and innovate product.

• Understand the market and its consumers.

Having an effective and catchy advertisement for your product refers to what marketing goal?

• Understand the market and its consumers.

• Capture customer value to increase profit.

• Introduce and innovate products and services.

• Promote value transaction with regards to the society.

Considering the environment in creating your marketing program refers to what marketing goal?

• Promote value transaction with full regards to the society.

• Capture customer value to create profits.

• Understand the market and its consumers.

• Introduce and innovate products and services.

It is a marketing goal, where in the company is not satisfied in the product they create, instead, they create more improvements for that particular product.

• Build and maintain mutually beneficial customer relationship.

• Develop marketing programs that deliver superior value to consumers.

• Introduce and innovate products and services.

• Understand the market and its consumers.

A product level wherein it houses its main function and also cannot be easily differentiated to other same product.

• Core Product

• Formal Product

• Augmented Product

• Consumer Product

A product level that is also known as after sales service and usually applied to products/goods with high price.

• Core

• Augmented

• Consumer

• Formal

A product level that gives identity to the product.

• Augmented

• Consumer

• Core

• Formal

Shampoo, toothpaste, soap, canned goods and foods are what type of goods?

• Industrial Goods

• Differentiated Goods

• Consumer Goods

• Unsought Goods

Goods that are used to create another goods or product.

• Specialty Goods

• Unsought Goods

• Industrial Goods

• Convenience Goods