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Marketing

Business

8th - 12th Grade

36 Questions

CCSS covered

Used 304+ times

Marketing
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1.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Media Image

Which of the following best describes market segmentation?

Dividing a large market into a smaller sub-market
Selling goods for less than their production cost to maximise sales
Maintaining long-term ties with customers to encourage repeat sales
Identifying the consumer groups most likely to buy a business's products

2.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Media Image

Which of the following best describes a target market?

Close competitors of a business
The people who buy a business's products
Groups that do not buy a business's products
The individuals at whom a business's marketing strategies are aimed

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Define Promotion.

Any from of communication a business or organisation uses to inform, persuade, or remind.

The number of different product lines a manufactures or sells

The process of creating, growing, and manufacturing

4.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Setting and communicating the value of products and services. Setting the cost at the right level.

Price
Place
Promotion
Product

5.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

THE 4 P's - product, place, promotion, price

Branding

Promotional mix

Target marketing

Marketing mix

6.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Media Image

Harley Davidson Motor Cycles stresses the quality of their machines and the image Harley’s create in the minds of their target market. This demonstrates a marketing focus on

Product
Place
Price
Promotion

7.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Media Image

What is the purpose of product differentiation?

To simplify pricing
To target mass markets
To minimise prodution
To target individual market segments

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