Brands quiz part 2

No one recognizes our logo or slogan. We need to spend more on advertising to raise______________________.

• Brand awareness

• Brand image

• Brand stretching

• Brand loyalty

Consumers who always buy Sony when they need a new TV are showing______________________.

• Brand awareness

• Brand image

• Brand stretching

• Brand loyalty

The ______________________ of Mercedes-Benz is such that its products are seen as safe, reliable, luxurious, well made and expensive.

• Brand awareness

• Brand image

• Brand stretching

• Brand loyalty

A fashion designer who launches his or her own perfume is an example of ______________________.

• Brand awareness

• Brand image

• Brand stretching

• Brand loyalty

George Clooney advertising Nespresso is an example of______________.

• Product endorsement

• Product range

• Product placement

• Product lifecycle

A _____________ consists of introduction, growth, maturity and decline.

• Product endorsement

• Product range

• Product placement

• Product lifecycle

Tesco’s wide ________________ means that it appeals to all sectors of the UK markets.

• Product endorsement

• Product range

• Product placement

• Product lifecycle

The use of Aston Martin cars and Sony computers in James Bond films are examples of ________________ .

• Product endorsement

• Product range

• Product placement

• Product lifecycle

Microsoft is the ________________ in computer software.

• Market challenger

• Market research

• Market segment

• Market leader

In countries with ageing populations, the over 60’s age group is becoming an increasingly important ________________.

• Market challenger

• Market research

• Market segment

• Market leader