Principles of sales and marketing Quiz 2 Test Preparation

Which of the following is the first step of the consumer decision making process?

• Information searching

• Alternative evaluation

• Need identification

• Purchase decision

Which does not belong to the marketing mix?

• Person
• Place
• Promotion
• Price

Which is a better definition of 'Demographic' segmentation?

• How customers behave; do they impulse buy?
• Features such as age, gender
• Customer lifestyle
• Where customers live

Which is a better definition of 'Behavioural' segmentation?

• How customers behave; do they impulse buy?
• Features such as age, gender
• Customer lifestyle
• Where customers live

Which is a better definition of 'Psychographic' segmentation?

• How customers behave; do they impulse buy?
• Features such as age, gender
• Customer lifestyle
• Where customers live

Which is true of niche markets?

• You sell undifferentiated products
• You sell differentiated products

Your teacher wants a pair of these Jimmy Choo shoes but a pair of shoes from low cost brand Christian Siriano would be just as stylish. What part of need recognition is satisfied by her decision?

• functional

• psychological

• both

• Is she out of her mind? What is she thinking wanting a pair of $2000.00 shoes?

Which is NOT a factor in the Consumer Decision Process?

• Purchase
• Post Purchase
• Limited Liability
• Need Recognition

Lena has run a 5K race before and bought shoes for it but now she is considering better shoes for a marathon. Is she more likely to do an internal search for information or an external search?

• Internal Search for Information
• External Search for Information
• But them both
• I don't run unless something is chasing me.

Xavier has a new job that will have him traveling up to 100 miles a week. He needs a car that can handle the excessive travel. What type of risk is he taking?

• Performance Risk
• Financial Risk
• Physiological Risk
• Social Risk