Question 1 Principles of advertising

Give the acronym for the advertising principle

• ADAI

• IDAS

• AIDA

• SABC

The letter "A" in the acronym of the advertising principle stands for

• America

• Attention

• Africa

• Appeal

Which principle deals with the needs and value system of an individual?

• Desire

• Action

• Interest

Which method of selling or action is shown in this image?

• Hard sell

• Emotive

• Soft sell

What makes an advert interesting to people?

• The item or service advertised

• Persuasive language

• Emotive language

• The criteria

Listen to the Audio and choose how the advert attracted attention

• Humor

• Gave contact numbers

• Desire

• Target market

Which advertising technique is used by advertisers to evoke strong emotional feelings rather than rational appeal?

• Hard sell

• Emotive language

• Action

When advertisers advertise their service or product for people to remember them only when they need them it is called...

• Hard sell

• Emotive language

• Desire

• Soft sell

which advertising technique is used on the advert

• Persuasive technique

• Emotive language

• Manipulative technique

For an advert to be considered successful it must

• Attract attention, arouse interest,create desire and cause action.

• Create desire and cause action

• Show on television