Higher BM Marketing 1

Higher BM Marketing 1

5th - 6th Grade

21 Qs

quiz-placeholder

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Higher BM Marketing 1

Higher BM Marketing 1

Assessment

Quiz

Business

5th - 6th Grade

Practice Problem

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Created by

Mrs Tahir

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21 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is "Consumer Behaviour?"

The way consumers behave in a shop.
Making a repeat purchase.
The thoughts consumers have and the actions they take when purchasing products.
Customers being loyal to a business.

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the below statements is incorrect?

Field research is more time consuming than desk research.
Desk research is more expensive than field research.
Field research is primary information.
Desk research is secondary information.

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What type of sampling does the below statement describe?"The researcher chooses from a group of people with certain characteristics".

Quota Sampling
Random Sampling
Stratified Random Sampling

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The Extended Marketing Mix is:

Process, Physical Environment, Persons
Process, People, Physical Evidence
People, Process, Personal Service
People, Process, Physical Education

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How many stages are there in the product life cycle?

4
5
6
7

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

An extension strategy is designed to keep a product at the growth stage of the product life cycle for as long as possible.

True
False

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the final stage in the product life cycle?

Introduction
Maturity
Decline
Growth

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