The 4Ps of Marketing Recap

The four elements that make up the marketing mix are:

• price, product, place, purchasing

• product, place, purchasing, distribution

• product, distribution, purchasing, & price

• product, place, price, and promotion

What does target market mean?

• the market that your product is in

• the consumers you want to buy your product

• those consumers who haven't bought your product

• the markets overseas

Differentiation, Positioning and Branding are all related to

• Place

• Promotion

• Price

• Product

Which of the following cell phone companies prides itself on differentiation? It even has its own OS (operating system).

• Pantech

• LG

• Nokia

• Apple

The __________ is the amount the customer will pay for the product. The value of money or its equivalent placed on a good or service.

• Price

• Product

• Place

• Promotion

Selling my product at the Auckland Night Markets is an example of a distribution channel, which falls under __________________.

• Product

• Promotion

• Place

• Pricing

Personal selling, Youtube ads and billboards are all examples of ___________________.

• Promotion

• Product placement

• Branding

• Pricing

The 4 components of the Marketing Mix are Product, Price, People, and Place? False True

• False

• True

Which one does not belong to the Marketing mix?

• product

• promotion

• power

• place

Which of the following is an aspect of branding?

• Packaging design

• The company logo

• The company slogan

• All of these