4.6 Extended Marketing Mix

The employees who interact with customers, require training, motivation and communication are:

• Service

• Physical Evidence

• People

• Processes

Tangible aspects of a service - For example the lobby at a hotel are:

• Service

• Physical Evidence

• People

• Processes

Ways in which the service is delivered - Fro example the payment systems you are able to use such as Wechat are:

• Service

• Physical Evidence

• People

• Processes

An intangible product supplied by a business is:

• Service

• Physical Evidence

• People

• Processes

The extended marketing mix builds upon the Marketing mix which is:

• Product, Price, Place and Processes

• Product, Price, Promotion and Presentation

• Packaging, People, Price and Pugilism

• Price, Product, Promotion and Place

Waiting times or their reduction is a significant factor of cutomers enjoyment of the service experience. This is analysed through ____ of the Extended Marketing Mix.

• Price

• Processes

• People

• Packaging

Staff aptitude tests may contibute to finding better employees for your business. This is _______

• Physical Evidence

• Promotion

• People

• Processes

A Doctor that uses only the best modern equipment and clean hygienic clothing is an example of :

• Product

• Processes

• People

• Physical Evidence

Both goods and services are called products

• True

• False

APPLE uses the acronym of its brand name to demonstrate the employee attitudes and priorities of their staff at Apple stores. This is:

• Processes

• People

• Physical Evidence

• a cult