Understanding 5 Forces and PESTEL

Understanding 5 Forces and PESTEL

University

13 Qs

quiz-placeholder

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Understanding 5 Forces and PESTEL

Understanding 5 Forces and PESTEL

Assessment

Quiz

Business

University

Medium

Created by

Atika Irawan

Used 171+ times

FREE Resource

13 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Differentiation strategy is best described as one in which firms seek a competitive advantage:

through establishing their uniqueness

through having a lower cost than their competitors

through concentrating on a narrow market segment

through achieving a match between their internal and external environments

2.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Which of the following is not an element of Porter’s 5 Forces Model?

The firm’s macroeconomic environment.

The firm’s existing competition.

The bargaining power of suppliers.

The potential competition from new entrants.

3.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

In Porter’s five forces model, conditions are more favourable for firms within an industry if:

Buyer power is high

Supplier power is high

Entry threat is low

Substitute threat is high

4.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

How a company is situated relative to its competitors is referred to as _____.

market share

position

competitive advantage

brand leadership

5.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Which industry type is characterised by a large number of firms of approximately equal size?

fragmented industry

declining industry

mature industry

consolidated industry

6.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

In assessing competitors it might face in the soft drink (cola) industry, how would a Sarsaparilla drink business position in this industry?

a direct competitor

an indirect competitor

a future competitor

a follower competitor

7.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

What's the biggest threat to a new firm's viability when creating a new market?

government deregulation

government determination that the firm is a monopoly

recession

larger, better-funded firms copying them

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