Chapter 12 Customer Relations

Making money should be your primary sales goal.

• True

• False

Good marketing is simply meeting the needs of customer.

• True

• False

Your attitude should be sales oriented, not customer oriented.

• True

• False

One effective greeting is to talk about the weather.

• True

• False

When a customer visits your establishment and after the greeting and transition, you might consider asking for a direct need or concern.

• True

• False

You wont be able to engage all customers and may not have time to, either.

• True

• False

One direct way to close the sale is to ask how the customer would like to pay for the product, thus you are implying that they will purchase the item.

• True

• False

Marketers who understand their role in the sales process.

• Have the highest sales of their competitors

• Have a reputation that attracts customers with marketers spending little of their resources

• Have a greater customer satisfaction and greater profitability for their company

• Spend 3% of sales on advertising

Customers will likely come to garden centers, nurseries and landscape service providers with:

• Wants

• Problems

• A concern that is difficult to articulate

• All of the above

What results from a sales transaction that meets customer's needs:

• Profit alone

• Profit and repeat business

• Profit and knowing that you have met all the customer's current and future needs