Types of Conformity

What is meant by the term 'conformity'?

• Wearing the same clothes as your friends.

• Following orders from an authority figure.

• A change in your opinion or behaviour as a result of pressure from others.

• A temporary change in behaviour.

Herbert Kelman (1958) suggested there are how many ways in which people conform to the majority?

• 1

• 2

• 3

• 4

Select the types of conformity proposed by Kelman:

• Unanimity

• Internalisation

• NSI

• Compliance

• Identification

Compliance is:

• A superficial change that involves 'going along with others' in public but not privately.

• We identify with the group, so want to go along with it, therefore change our behaviour.

• We genuinely accept the group norms so privately and publicly go along with the majority.

Identification is:

• A superficial change that involves 'going along with others' in public but not privately.

• We identify with the group, so want to go along with it, therefore change our behaviour.

• we genuinely accept the group norms so privately and publicly go along with the majority.,

Internalisation is:

• A superficial change that involves 'going along with others' in public but not privately.

• We identify with the group, so want to go along with it, therefore change our behaviour.

• We genuinely accept the group norms so privately and publicly go along with the majority.

Deutsch & Gerard developed a two-process theory to explain why people conform, they were:

• Internalisation

• Informational social influence

• Individual differences

• Normative social influence

According to 'informational social influence', people conform because:

• They are embarrassed.

• They want to be right.

• They lack confidence.

• They want to be liked.

According to 'normative social influence', people conform because:

• They are embarrassed.

• They want to be right.

• They want to be liked.

• They lack confidence.

It's Oliver's first day of school and he is keen to make a good impression. He pretends to be interested in the other students' conversation even though he really finds them boring.

Why is he doing this?

• Informational social influence

• Normative social influence

• Because he's shy and doesn't want to stand out

• Identification