All of the following are accurate descriptions of modern marketing, EXCEPT which one?
Mkt chap 1

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Architecture
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University
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Medium
Sinh Hoàng
Used 54+ times
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15 questions
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1.
MULTIPLE CHOICE QUESTION
2 mins • 1 pt
Marketing is the creation of value for customers
Marketing is managing profitable customer relationships
Selling and advertising are synonymous with marketing.
Marketing involves satisfying customers' needs.
Marketing is used by for-profit and not-for-profit organizations.
2.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
________ is defined as a social and managerial process by which individuals and organizations obtain what they need and want through value creation and exchange.
Selling
Advertising
Bartering
Marketing
Negotiating
3.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Which steps of the five-step marketing process are about understanding customers, creating customer value, and building strong customer relationships?
the first two only
the first three only
the first four only
the last three only
the last four only
4.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
According to the simple five-step model of the marketing process, a company needs to ________ before designing a customer-driven marketing strategy.
determine how to deliver superior value
build profitable relationships with customers
use customer relationship management to create full partnerships with key customers
understand the marketplace and customer needs and wants
construct key components of a marketing program
5.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
......are human needs as shaped by individual personality and culture.
Needs
Wants
Demands
Values
Exchanges
6.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
When backed by buying power, wants become ________.
social needs
demands
physical needs
self-esteem needs
exchanges
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What do companies call a set of benefits that they promise to consumers to satisfy their needs?
market offering
value proposition
demand satisfaction
need proposition
evoked set
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